Transforming digital marketing performance for DSM Personal Care

DSM Personal Care is the leading provider of high-quality skin, sun and hair care ingredients to leading high street brands. They’re perceived as a market leader, but their digital marketing effort wasn’t seen as fully integrated with their sales and marketing.

So, we introduced an insight/content-first approach and optimised digital tactics. We know that repeated messaging to an audience reduces the desire to act. However, presenting the new and unexpected engages a broader attention, and is more likely to trigger a response. So, out went product-focused social posts; in came trend-based content. This drove customers to the website to read about the featured trend, download relevant formulations and find out more about relevant DSM products.

It works:

  • Up over 64% – Google Adwords cost effectiveness
  • Up 125% – Monthly DSM PC website visits
  • Up 209% – Onsite engagement activity such as downloads, contacts sample requests
  • Up 563% – Insight/ trend based content monthly visits

What the client thinks about us:

“Our collaboration with wethepeople began in early 2017, and has now developed into a close, dynamic and successful partnership. wethepeople has been instrumental in making DSM Personal Care digital marketing efforts a business driver and an integral part of its marketing & sales approach. After just the first few months of working with wethepeople we recorded some real and tangible digital wins. We significantly grew the visibility of our brand online, increased thought leadership in the industry, and also optimized the effectiveness of our digital marketing mix and spending. John and the team have brought a lot of expertise, agility and creativity into work, and have “infected” us with their passion for digital marketing. They are lots of fun to work with!”

Madina Sautova
Head of Marketing Communications
DSM (Personal Care)

To find out how wethepeople can help you to transform your digital marketing effectiveness contact us.