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wethepeople London articles, reviews and observations

The team at wethepeople regularly post articles that cover the topics of advertising, health and neuroscience.

“When breath becomes air”

by Paul Kalanithi
26/04/2018/by Gabriella Rose

We just need to know one more thing…

Ever seen a boss, a colleague or (heaven forbid) yourself behave…
13/03/2018/by Michel Dubery

Trying to influence someone? Offer them lunch or ask for a favour?

This would seem like a stupid question with a pretty obvious…
19/09/2017/by Michel Dubery

Is your brand a few bars short of a symphony?

How music and sound can help to capture the hearts of more customers

Is…
10/11/2016/by Patrick Norrie

What would Steve Jobs have said about your eDetail campaign?

I recently saw a Steve Jobs YouTube clip from the 1997 Apple…
15/09/2016/by John Perkins

Why apps that fail to reward ultimately end up failing

I was in a client meeting the other day when I was asked a very…
02/08/2016/by Michel Dubery

The Fall and Rise of Useful Advertising

Remember when programmatic was going to effortlessly turn DDA…
13/07/2016/by Joe Hoyle

Are you making the classic multichannel marketing mistake?

When we consider MCM it is vital that we remember what the last…
08/06/2016/by Michel Dubery

Helping the right brain lead the way in research

For a creative person, research can be equally invigorating and…
04/05/2016/by Patrick Norrie

Applying neuroscience to improve your marketing effectiveness – No.1 Gamification v Gaming

Gamification: are you making this fundamental error?

Confusing…
21/04/2016/by Michel Dubery

Digital disruption or a clever tweak?

I’ve been seeing this slide a lot recently. Each time it gets…
26/11/2015/by Michel Dubery

How much can digital & social alone really grow your business?

This is a brilliantly well written article in the FT by freelance…
17/11/2015/by Michel Dubery

Escaping the Prison of the Over-Rational

The latest findings in neuro-science have profound implications…
17/11/2015/by Michel Dubery

Great Lewis Carroll Quote for the Day…

“Alice laughed. ‘There’s no use trying,’ she said. ‘One…
17/11/2015/by Michel Dubery

The Brand Frying Pan and the Motorbike Helmet

Imagine a land where marketers wandered around town centres armed…
17/11/2015/by Michel Dubery

RSA Animates: Iain McGilchrist – The Divided Brain

Brilliantly put together by the RSA from a talk given by Dr Iain…
16/11/2015/by Michel Dubery

Einstein on Intellectual Humility

"As a human being one has been endowed with just enough intelligence…
16/11/2015/by Michel Dubery