Gamification: are you making this fundamental error? Confusing gamification with gaming is a classic marketing error. But recognising the differences between the two, and the neuroscience that underpins them, could be your first step to using gamification to your advantage. It’s funny how often gamification and games are still mixed up. It happened in one […]
About Michel Dubery
This author has yet to write their bio.Meanwhile lets just say that we are proud Michel Dubery contributed a whooping 12 entries.
Entries by Michel Dubery
I’ve been seeing this slide a lot recently. Each time it gets posted the list has got a bit longer. It rarely seems to get posted with any real message other than “oooh, digital disruption”. But what is its actual point? The ever growing list of facts, on the face of it, looks interesting. The […]
This is a brilliantly well written article in the FT by freelance strategist Ian Leslie about the increasingly common heresy questioning the actual effectiveness of digital and social media as total replacements for conventional approaches. As with many uprisings this one was triggered by a book: How Brands Grow (OUP, 2010) by Professor Byron Sharp, of the Ehrenberg-Bass […]
The latest findings in neuro-science have profound implications for business as, in many cases, they overturn long-accepted truths… Truths which can hamper us by limiting our creativity and innovation. One of the key findings shows how focusing on over rationalised thinking and taking an over processed approach to strategy can trap us in a ‘hall of […]
“Alice laughed. ‘There’s no use trying,’ she said. ‘One can’t believe impossible things’. ‘I daresay you haven’t had much practice,’ said the Queen. ‘When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast”. Many of the huge advances in human […]
Imagine a land where marketers wandered around town centres armed with frying pans, embossed with their brand names, with which they smashed in the face anyone they met going about their business. Not surprisingly, the denizens of this land went and bought motorcycle helmets. Immediately the marketers launched a campaign to have the helmet shop closed […]
Brilliantly put together by the RSA from a talk given by Dr Iain McGilchrist, this excellent animation shows why everyone who’s business involves communicating with other human beings should have a little knowledge about how we notice, process, decide on and act on new, or familiar, information that we come across in our lives. RSA animates: […]
Ever seen a boss, a colleague or (heaven forbid) yourself behave in a way that, however seemingly rational, is incredibly obstructive? Before they’ll approve or support a project, there is always one more fact they need. Chances are that they are in the grip of a cognitive bias called the “information bias”. This is what […]
This would seem like a stupid question with a pretty obvious answer. But, as with many things involving human beings the most likely answer is pretty surprising. There is a behavioural bias at work here which makes asking a favour more likely to be successful. Asking someone, who you’d like to create a positive impression […]
I was in a client meeting the other day when I was asked a very blunt question. We were talking about behaviour change, gamification and apps. His question was simple. “Why do many apps, gamified or not, suck and fail?” From a fail point of view, probably the main cause of failure is that no […]
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