Deep human understanding

Only when we understand what people really like, dislike and engage with, can we really talk to them as the people they are, not a convenient marketing hypothesis.

“What is it, to be human?” is a question that has fascinated thinkers of all shades for millennia. It’s also a question in which anyone who wishes to influence decisions taken by  to their fellows should have an interest and a basic understanding.

We have looked elsewhere at the main types of attention that we pay to the world and why that is, the left side of the brain brings a highly focussed but detached attention to things we already know to be important and ignores the unfamiliar. The right side bringing a much broader, uncommitted attention to what is new or unfamiliar. We also see how each side of the brain inhibits the less active one, meaning we pay one type of attention at a time.