People are important. This seems obvious, but even when making something as apparently mundane as an “instructions for use” video, our basic nature plays a part. If we believe that is another human being demonstrating correct usage, the area of our brain to do with the movement itself becomes active, but also those involved with empathy. We actually WANT to move in the same way. If it is an obvious animation, or we don’t believe that the other party is an actual person, this doesn’t happen.
There are countless examples of how this understanding can drive better experiences and so better results for both businesses and customers. We’d love to tell you more about how it can be harnessed for you.
Just contact us to find out more.